Newborn Letter

The Newborn Letter is built entirely from premium roses, wrapped in full 360-degree coverage so the piece reads beautifully from every angle. Shown here in timeless white and deep red, it takes the shape of your chosen letter — an initial, a name, a quiet message to mark a new arrival. Every element can be tailored to your preferred letter, rose colour and celebration style, which makes it as much a sculptural object as a floral gift.

The rose has carried meaning for centuries, cultivated across Persia, the Mediterranean and beyond long before it became the most recognised flower in the world. Its layered, velvety petals give this letter its texture and depth, each bloom sitting close to the next to form clean, continuous lines. White roses speak of new beginnings, purity and tenderness — a fitting note for a newborn — while deep red roses bring warmth, devotion and a sense of occasion. The result is a quiet, confident contrast rather than anything loud or busy.

The palette stays composed and editorial: soft ivory against rich crimson, with the natural, gentle fragrance of fresh roses close up. The mood is celebratory yet calm, designed to hold its own as a décor piece in a hospital suite, a nursery or a home welcome setup. It suits families who want something personal and polished — a standout at the entrance, a centrepiece for the celebration, a keepsake image of the day. A size reference is provided: the larger letter shown in the entrance is the Xlarge, and the smaller letter is the Small size, so you can scale the piece to the space.

For couples and stylists planning a fuller setup, it pairs naturally with our wider collection of rose arrangements and our considered approach to luxury floral styling across Dubai. Each Newborn Letter is hand-finished in the Amicis atelier, with stems set and shaped by hand. To keep it fresh, trim the stems, refresh the water and keep the piece out of direct sun and away from heat.